HCI Seminar: Why we don't click: Interrogating the relationship between viewing and clicking in social media contexts by exploring the 'non-click', Nicole Ellison, University of Michigan

HCI Seminar<br><br>Title: Why we don't click: Interrogating the relationship between viewing and clicking in social media contexts by exploring the 'non-click'<br>Speaker: Nicole Ellison, University of Michigan<br>Date: April 2<br>Time: 1:00pm<br>Event link:&nbsp;<a href="https://stanford.zoom.us/j/97018931688?pwd=TkVqSU54dGUzK1dFdG96WXl0RFhrU... on well-being outcomes of social media use highlights two key mechanisms: social comparison (associated with viewing social media content) and social connectedness (enhanced by direct interaction facilitated by social media platforms). This literature often characterizes view-based social media practices as passive use, contrasting it with more desirable, interactive active use such as clicking. However, we lack deep understanding of how users experience viewing and clicking practices and the empirical relationship between them. In this talk I will highlight findings from a study that employed a combination of eye tracking, survey, and interview methods (N=42) to investigate the *non-click* - instances where people intentionally and thoughtfully withhold from clicking on content they spend time viewing. I will discuss implications of this work for researchers, users, and designers.<br><br>Bio:&nbsp;<br>Nicole B. Ellison is the Karl E. Weick Collegiate Professor of Information in the School of Information at the University of Michigan. She received her PhD in Communication Theory and Research from USC's Annenberg School.&nbsp; Nicole's research has explored social and interpersonal aspects of online technologies and computer-mediated communication, including research on self-presentational strategies used by online dating participants; the role of social media in reshaping college access patterns for low-income and first-generation college students; and the ways in which users employ the communication affordances of Facebook to exchange social and informational support with members of their network. She enjoyed her months at CASBS last year until COVID joined the chat.

Date: 
Friday, April 2, 2021 - 1:00pm to 2:00pm